Noughty | Non-Alcoholic Red, White, Rosé, Sparkling Wine

Discover Noughty non-alcoholic wine, the premium alcohol-free wine collection from Thomson & Scott. Created for wine lovers who want the experience, flavor, and elegance of wine without traditional alcohol, Noughty offers non-alcoholic sparkling Chardonnay, sparkling Rosé, red, white, and still Rosé wines.

Founded by wine entrepreneur Amanda Thomson, Noughty was created around a simple idea: you shouldn't have to compromise on the experience of wine simply because you're choosing not to drink alcohol. Thomson & Scott describes Noughty as a pioneering premium non-alcoholic wine portfolio, now served in bars, restaurants, and hotels around the world.

Whether you're looking for non-alcoholic wine for dinner, alcohol-free sparkling wine for a celebration, a dry non-alcoholic red wine, or an elegant alcohol-free Rosé, Noughty offers a bottle for the occasion.

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  • Noughty Rouge Non-Alcoholic Dry Red Wine

    Noughty

    Noughty Rouge Non-Alcoholic Dry Red Wine

    $19.99
  • Noughty Chardonnay Non-Alcoholic Sparkling White Wine

    Noughty

    Noughty Chardonnay Non-Alcoholic Sparkling White Wine

    $20.99

Noughty | Non-Alcoholic Red, White, Rosé, Sparkling Wine

Noughty | Non-Alcoholic Red, White, Rosé, Sparkling Wine

Noughty Non-Alcoholic Wine

Discover Noughty non-alcoholic wine, a sophisticated collection of alcohol-free red and sparkling wines made for modern wine drinkers. Explore Noughty Rouge and Noughty Chardonnay Sparkling White—food-friendly alternatives to traditional wine without the buzz.

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Discover Noughty Non-Alcoholic Wine

Looking for a non-alcoholic wine that still feels like wine? Meet Noughty.

Noughty creates sophisticated alcohol-free wine alternatives designed for people who want the ritual, flavor, and versatility of wine without the effects of alcohol.

From a plush, fruit-forward non-alcoholic red wine to a crisp and celebratory non-alcoholic sparkling Chardonnay, Noughty offers approachable styles for everything from weeknight dinners to special occasions. The collection is particularly appealing to wine drinkers who want a familiar, grape-based alternative rather than a beverage built entirely around tea, herbs, or botanicals.

At Non-Alcoholic-Wine.com, Noughty is part of our curated selection of premium non-alcoholic wines chosen by Michelin sommeliers and wine industry professionals. Explore Noughty and discover a more sophisticated way to drink less.

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Noughty Rouge Non-Alcoholic Red Wine

Noughty Rouge
is a plush, soft non-alcoholic red wine made from de-alcoholized Syrah from Stellenbosch, South Africa.

Its profile features ripe and brambly dark fruit, dried rose petals, and black pepper, creating a rich and approachable red designed for food.

Tasting Profile

Ripe • Brambly • Dark Fruit • Dried Rose Petals • Black Pepper

Noughty Rouge is particularly well suited to hearty dishes, with recommended pairings including:

  • Beef
  • Braises
  • Stews
  • Pizza


It's also a natural choice for a cozy night in, after-work drink, or everyday dinner.

Shop Noughty Rouge Non-Alcoholic Red Wine

Noughty Chardonnay Non-Alcoholic Sparkling White Wine

For celebrations and lighter occasions, Noughty Chardonnay offers a crisp, sparkling alternative to traditional white wine.

Made from de-alcoholized organic Chardonnay, this sparkling white is described with notes of green apple, pear, lemon confit, and brioche.

Tasting Profile

Green Apple • Pear • Lemon Confit • Brioche
Noughty Chardonnay is a versatile option for:

  • Seafood
  • Vegetables
  • Poultry
  • Dessert
  • Brunch
  • Celebrations
  • Weekend drinking

It's especially well suited to occasions when you want the presentation and sparkle of a celebratory bottle without traditional alcohol.

Shop Noughty Chardonnay Non-Alcoholic Sparkling White Wine

What Is Noughty Non-Alcoholic Wine?

Noughty is a range of de-alcoholized wines created as an alternative to traditional alcoholic wine.

Rather than creating a beverage that simply imitates wine using unrelated ingredients, Noughty's current offerings are based on wine made from grapes and then dealcoholized.

The collection includes styles such as Syrah-based red wine and Chardonnay-based sparkling white wine, giving wine drinkers recognizable grape varieties and familiar wine styles in an alcohol-free format. This makes Noughty an attractive option for anyone searching for:

  • Non-alcoholic wine
  • Alcohol-free wine
  • Non-alcoholic red wine
  • Non-alcoholic sparkling wine
  • Dealcoholized wine
  • Zero-proof wine alternatives
  • Wine without the buzz

Why Choose Noughty Non-Alcoholic Wine?

Made From Wine Grapes

Noughty's current products are based on recognizable wine grapes, including Syrah and Chardonnay, rather than relying solely on alternative botanical ingredients. For traditional wine drinkers, this can make the transition to non-alcoholic wine feel more familiar.

Red and Sparkling Styles

Noughty gives you different options depending on the occasion. Choose Noughty Rouge when you're looking for a richer red to serve with dinner. Choose Noughty Chardonnay when you want bubbles for brunch, celebrations, seafood, or lighter meals.

Food-Friendly

Food pairing is one of the best ways to enjoy non-alcoholic wine. Noughty Rouge is designed around hearty foods such as beef, braises, stews, and pizza, while Noughty Chardonnay pairs with seafood, poultry, vegetables, and dessert.

Organic Chardonnay

Noughty Chardonnay is made with de-alcoholized organic Chardonnay, giving consumers a sparkling wine alternative with organically farmed fruit.

No Buzz, More Ritual

A bottle of wine can be about much more than alcohol. It's the bottle on the table. The sound of the cork. The wine glass. The food. The conversation. The celebration.

Noughty allows you to keep much of that ritual while choosing a beverage with less than 0.5% ABV in the current products listed on our site.

Noughty Non-Alcoholic Red Wine

If you're searching specifically for non-alcoholic red wine, Noughty Rouge is the Noughty bottle to explore. Made from Syrah from Stellenbosch, South Africa, it delivers a plush, soft profile with dark fruit, brambly character, dried rose-petal notes, and black pepper. Its fuller character makes it a natural choice for colder evenings and hearty meals.

Try Noughty Rouge With:

🥩 Beef
🍲 Braises & Stews
🍕 Pizza
🍝 Rich Pasta Dishes
🧀 Cheese Boards

If you're looking for more options, explore our complete collection of Non-Alcoholic Red Wine.

Noughty Non-Alcoholic Sparkling Wine

When you want bubbles, Noughty Chardonnay offers a bright alternative to conventional sparkling wine. Made from de-alcoholized organic Chardonnay, it combines green apple, pear, lemon confit, and brioche notes in a celebratory sparkling style. It's particularly well suited to:

Brunch • Seafood • Poultry • Vegetables • Desserts • Celebrations

For even more options, explore our full Non-Alcoholic Sparkling Wine collection.

Noughty vs. Other Non-Alcoholic Wine Alternatives

The non-alcoholic wine category includes several different approaches. Some producers create dealcoholized wine, while others formulate entirely new beverages from tea, juice, herbs, spices, botanicals, and other ingredients. Noughty belongs primarily to the dealcoholized wine category. That distinction matters if you're looking for a product that begins with traditional wine and familiar grape varieties. For example, Noughty Rouge is made from de-alcoholized Syrah, while Noughty Chardonnay is made from de-alcoholized organic Chardonnay. If you prefer more unconventional wine alternatives, explore our Non-Alcoholic Wine collection, where you'll find both traditional dealcoholized wines and innovative wine alternatives.

Noughty Non-Alcoholic Wine for Every Occasion

Dinner

Pour Noughty Rouge alongside hearty dishes, roasted foods, pizza, or a cozy homemade meal.

Celebrations

Noughty Chardonnay brings sparkle to birthdays, holidays, anniversaries, graduations, and other occasions worth raising a glass to.

Brunch

Serve sparkling Noughty Chardonnay chilled alongside lighter brunch dishes.

Date Night

Create a restaurant-inspired experience at home without making alcohol the centerpiece of the evening.

Cozy Nights In

Noughty Rouge's plush red profile makes it a natural companion for a relaxed evening at home.

Everyday Drinking

You don't need to wait for a special occasion to enjoy a thoughtfully crafted non-alcoholic wine.

How to Serve Noughty Non-Alcoholic Wine

The best way to enjoy Noughty is to treat it like wine.

Serve It Chilled

Noughty Chardonnay is best served chilled. Noughty Rouge can be served according to your preferred red-wine temperature.

Use Proper Glassware

Pour Noughty into appropriate wine glasses to make the experience more enjoyable and give the aromas room to develop.

Pair It With Food

Noughty is designed to work with food, so don't be afraid to experiment beyond the suggested pairings.

Take Your Time

Non-alcoholic wine doesn't need to be consumed like soda. Pour. Swirl. Smell. Taste. Pair. Enjoy.

Is Noughty Really Non-Alcoholic Wine?

Noughty's products are dealcoholized wines rather than simply flavored beverages. The current Noughty Rouge and Noughty Chardonnay listings on Non-Alcoholic-Wine.com specify less than 0.5% ABV. The site explains that beverages at 0.5% ABV or less fall within its definition of non-alcoholic beverages. If you require a completely alcohol-free product for personal, medical, religious, or other reasons, always check the individual bottle's current label and ABV before purchasing.

How Noughty Fits Into the World of Non-Alcoholic Wine

Today's non-alcoholic wine category is far more diverse than it once was. You can now find:

Dealcoholized Wine

Traditional wine made from grapes and subsequently dealcoholized.

Wine Proxies

Purpose-built beverages designed to recreate some of the qualities people enjoy about wine.

Sparkling Wine Alternatives

Bubbly alcohol-free beverages designed for celebrations and everyday enjoyment.

Sparkling Tea

Tea-based alternatives that approach wine from a different direction. Noughty is particularly relevant for consumers who want the dealcoholized wine experience. If you'd like to explore beyond Noughty, browse our Non-Alcoholic Wine collection or discover our Non-Alcoholic Rosé Wines for another style.

Why Shop Noughty at Non-Alcoholic-Wine.com?

At Non-Alcoholic-Wine.com, we specialize in premium non-alcoholic wine and sophisticated alcohol-free beverages. Our collection is curated by Michelin sommeliers and wine industry veterans, giving you a more selective alternative to navigating the growing non-alcoholic beverage market on your own. Instead of simply listing hundreds of products, we're building a collection around:

Quality
Flavor
Food pairing
Producer reputation
Style
Occasion

That means you can shop Noughty by brand—or explore the broader collection based on the type of wine you're looking for.

Explore More Non-Alcoholic Wine

Looking beyond Noughty? Explore some of our most relevant collections:

Non-Alcoholic Red Wine

Discover bold, complex red wine alternatives from Noughty and other producers.

Non-Alcoholic White Wine

Explore crisp, aromatic, and refreshing alcohol-free white wines.

Non-Alcoholic Rosé Wine

Find floral, fresh, and elegant rosé alternatives.

Non-Alcoholic Sparkling Wine

Discover bubbly alternatives for celebrations, brunch, dinner, and everyday drinking.

Non-Alcoholic Wine

Shop the complete collection of sommelier-selected non-alcoholic wines and wine alternatives.

Noughty Non-Alcoholic Wine Frequently Asked Questions

What is Noughty wine?

Noughty is a brand of non-alcoholic and dealcoholized wines offering wine-style beverages without the buzz. Current products on Non-Alcoholic-Wine.com include a Syrah-based red and Chardonnay-based sparkling white.

Is Noughty Rouge red wine?

Yes. Noughty Rouge is a non-alcoholic red wine made from de-alcoholized Syrah from Stellenbosch, South Africa.

What grape is Noughty Rouge made from?

Noughty Rouge is made from Syrah. Its tasting profile includes ripe dark fruit, brambly fruit, dried rose petals, and black pepper.

Is Noughty Chardonnay sparkling wine?

Yes. Noughty Chardonnay is a non-alcoholic sparkling white wine made from de-alcoholized organic Chardonnay.

What does Noughty Chardonnay taste like?

Noughty Chardonnay features notes of green apple, pear, lemon confit, and brioche.

Is Noughty wine alcohol-free?

The Noughty products currently listed on Non-Alcoholic-Wine.com are less than 0.5% ABV.

Does Noughty wine taste like regular wine?

Noughty is designed as a wine alternative and begins with wine made from grapes before dealcoholization. Its flavor will not be identical to conventional wine because removing alcohol changes a wine's body, aroma, and overall perception.

What should I eat with Noughty Rouge?

Noughty Rouge is recommended with beef, braises, and pizza, making it particularly well suited to hearty meals.

What should I pair with Noughty Chardonnay?

Noughty Chardonnay is recommended with seafood, vegetables, poultry, and dessert.

Is Noughty good for celebrations?

Yes. Noughty Chardonnay's sparkling style makes it particularly appropriate for celebrations, brunches, holidays, and other occasions where you want a bottle of bubbly without traditional alcohol.

Experience Noughty Non-Alcoholic Wine

All the ritual. None of the buzz.

Whether you're looking for a plush non-alcoholic red wine for dinner or a crisp non-alcoholic sparkling Chardonnay for a celebration, Noughty offers an approachable way to enjoy the wine experience without traditional alcohol.

Explore the Noughty collection and find your next bottle.

Shop Noughty Non-Alcoholic Wine

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